ULO

The Home Security Owl

Brand Identity Redesign & UX|UI

This project started from seeing a poorly branded security camera on Kickstarter. While the design of the product itself was charming, the brand attached to it was failing to match that same charismatic approach.

A new identity was created to help convey ULO's owl-like nature and heavy reliance on technology.

Meet Your ULO

With it's large round customizable eyes, soft silhouette, and plethora of features, ULO makes surveillance both inviting and easy.

This simple graphic is displayed on every ULO package ULO.

Meet Your ULO

With it's large round customizable eyes, soft silhouette, and plethora of features, ULO makes surveillance both inviting and easy.

This simple graphic is displayed on every ULO package ULO.

ULO's New Name Tag

Starting the design process involved heavy use of combining the face of an owl with the wordmark.

Initial concepts leaned heavily towards a cute logo more than a representation of the product's reliance on technology.

From Chick to Chic

In the final stages of logo development, the feel for the trademark became too heavy on the cute side.

The final revision retained the owl's face, while being easier to read, and resembles an led display.

From Chick to Chic

In the final stages of logo development, the feel for the trademark became too heavy on the cute side.

The final revision retained the owl's face, while being easier to read, and resembles an led display.

Type

Nunito was an easy pick for Ulo as it shares a lot of the same rounded characteristics present in ULO.

Because the brand is minimalistic, Open Sans was chosen to help keep type non-descript and easy to read.

Colors

8 colors were chosen to help make ULO appeal to all personalities.

These 8 colors also serve as the starting point for standard ULO's, aside from Frost White and Jet Black.

Packaging

Taking a minimalist approach, the front of the packaging consists of the wordmark and an illustration indicating the color of the ULO.

ULO Knows Tricks

This easy-to-read diagram is on all ULO packaging.

8 features are mapped out around ULO to show that it's no simple bird!

ULO Knows Tricks

This easy-to-read diagram is on all ULO packaging.

8 features are mapped out around ULO to show that it's no simple bird!

Introducing the ULO Companion

Learn More Online